The Facilitation of Higher Order Thinking Using the Conception Focused Curriculum
Nathan A. Heller, Jana Burch, Gerald (Jerry) Burch, Victor L. Heller, S. Paige Gardiner

Abstract
Developing students that can think critically and solve problems is a daunting task and yet businesses are demanding that business schools do the seemingly impossible. Current curriculum models do not facilitate higher order learning. We provide a learning activity grounded in Conception Focused Curriculum that embeds the student into the discipline thereby forcing the student to consider themselves both as a product and as a marketing manager. Empirical results show using this type of learning pedagogy forces students to use higher order thinking skills and develops more dynamic, problem-solving students.

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