Comparing Use of the Internet for Trip Planning Between Leisure and Business Travelers
Heejun Kim

A number of studies on travelers’ use of the Internet have been conducted with an emphasis on leisure tourism. This study is conducted to provide a comparative view on tourists’ use of the Internet for travel planning by the purpose of travel. Key changes of travelers’ use of the Internet over the past six years are reported to better understand how tourists adapt to the advancement of information technology by the purpose of trip. This article discusses several important implications of these trends for industry practices.

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