Tourism Destination Competitiveness: The Case of Dalyan - Turkey
Asst. Prof. Yakın Ekin, Asst. Prof. Onur Akbulut

Abstract
This research seeks to contribute to the literature on destination competitiveness measurement by providing a structural equation model to evaluate tourism destination competitiveness. This study deals with the model for assessing competitiveness in the field of tourism and it is conducted on tourism suppliers in the district of Dalyan, Mugla, Turkey. The survey focuses Place Attachment, Environmental Attitude, Tourism Development Impacts, Development Preferences about Tourism Attractions and Support for Destination Competitive Strategies. Structural Equation Modelling used to analyze tourism destination competitiveness. Sample survey taken from among 268 randomly chosen stakeholders located in the Dalyan town. After the implication of SEM the results has shown that Place Attachment has an impact on Development Preferences About Tourism Attractions and Development Preferences About Tourism Attractions has an impact on Support for Destination Competitive Strategies.

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