Tagged: A Strategic Social Media Marketing Classroom Activity
Dr. Marilyn Martin Melchiorre

Abstract
Social media is a growing part of the marketing strategy for businesses and organizations. As such, instructors at higher learning institutions need to prepare students for strategic application of social media marketing. Instructors are often left to develop their own practices for implementing social media into course assignments. This paper is a case study ofthe implementation of an experiential social media marketing activity in a marketing course. The main learning objective of the activity was to have students go beyond their personal understanding and social application of Facebook and Instagram. “Tagged” was a practical assignment designed to help college students appreciate these socal media tools as an avenue for generating marketing activity, engagement, branding, and awareness for an organization. Details of this activity are covered in detail. Tagged could be duplicated at any college or university where there was a positive working relationship with the marketing office/department.

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