International Business Negotiations: Culture, Dimensions, Context
Kęstutis Peleckis
Abstract
Context of the negotiations at the international level is faced with the differences between various cultures: a
long-term attitude towards communication, the power placement, the uncertainties avoiding, emotional
differences between the negotiating parties and others. These and other differences in cross-cultural dimensions
can influence the process of negotiations between the representatives of different cultures in the negotiations.
There may happen in a variety of misunderstandings in negotiations and between the two parties of the same
culture, while the process of preparing for the talks with different cultures require The article discusses cultural
dimensions, their effect on negotiations. The analysis performed the global scientific literature, cultural
dimensions and presented their comparison. There are investigated international business negotiation context and
cognition aspects also. Paper includes suggestions for further research of international negotiations.
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