College Students’ Perceptions of Aptitude and Attitude toward Social Media Technology and Technical Computer Technology
Kathleen R. Smith

Abstract
The purpose of this study was to investigate college students’ social and technical computer technology competencies based upon attitudes and perceptions of aptitude toward computers. A survey design method was used with 1,052 responses by college undergraduates majoring in apparel merchandising, production, business and other related and non-related majors. The study found that young female students tend have a higher affinity toward social technology aptitude than males while males tend to have a higher affinity toward technical technology aptitude than female students. There were differences between the age group of 18 to 25 year olds compared to older generations in computer aptitude, however no differences were found in attitudes of liking, confidence or anxiety toward computer technology.

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